There is no denying that we live in a mobile connected world. More than half of all web traffic is now mobile, with predictions that that number will increase another 25% by 2025. And 92.3% of internet users access the internet using a mobile phone.

Our “smartphones” today are far from being simple communication devices. Rather they are now also libraries, newspapers, cameras, video cameras, computers, GPS devices, notebooks, personal assistants, voice recorders, game devices, music players, TVs, and even personal ATMs. They entertain us, inform us, remind us, guide us, and connect us. They stand as perhaps the single most impactful technological advancement in marketing today.