Marketing FunnelDriver
Smarter campaigns that align mail, digital, and data in real time.
FunnelDriver is a turnkey platform that transforms your direct mail into a fully integrated, omni-channel campaign. By layering in digital touches like retargeted ads, Informed Delivery®, and call tracking, it boosts visibility and response while plugging seamlessly into your existing tech stack.
It aligns online and offline efforts and gives you real-time insight into engagement and performance, helping you optimize campaign impact and confidently measure ROI across channels.
FunnelDriver is a platform-delivered, data-driven process for designing, launching, monitoring, and improving mail-anchored campaigns. It surrounds your in-home window with coordinated digital touches, aligns timing, and shows exactly what’s working so you can adjust in real time. FunnelDriver fills any gaps in your marketing ecosystem, creating a full-funnel solution that delivers measurable results.
Direct Mail with Mail Tracking
Predict and confirm in-home dates
Informed Delivery®
Clickable ride-along creative on delivery day
Social List Match (Meta)
Activate your list before, during, and after in-home
Google Display Follow-Up
Retarget visitors who didn’t convert
YouTube & Demand Gen
Discovery and consideration at scale
Addressable Geo
Household-level geofencing and visit/conversion lift
QR Codes & PURLs
Personalized tracking to attribute scans and visits
Call & Text Tracking
Dedicated numbers, forwarding, recordings, attribution
Optimized Landing Pages & Microsites
Focused conversion paths with analytics
Targeted Email & PPC (Search)
Intent capture and nurture
Mobile Engagement
SMS/MMS for timely prompts
Visitor ID Match & Advanced Analytics
Identify anonymous site visitors and prove attribution
List Curation
B2B and consumer audience building across attributes
Real-Time Campaign Insights
Channel-level Attribution
Track performance across every touchpoint
In-flight Optimization
Use real-time data to improve results mid-campaign
Household-level Visibility
Pinpoint exactly who is responding and how
ROI Clarity
Prove marketing effectiveness with clear, actionable analytics